How three entrepreneurs got their start in the growing niche business of love.

by Jason Fell

If you’ve ever seen the 2005 movieHitch, then you probably get the idea. Actor Will Smith plays Alex “Hitch” Hitchens, who coaches clients on the art of dating. In the movie, Hitch says: “No matter what, no matter when, no matter who — any man has a chance to sweep any woman off her feet. He just needs the right broom.”

The dating coach market is a mix of multimillion dollar dating businesses and one- or two-person operations that market themselves primarily through word-of-mouth and their websites, says Angel Donovan, a former analyst who co-founded DatingSkillsReview.com. Among the types of businesses in this market are professional wingmen, dating coaches, relationship advisors, as well as professional pickup artists. While dating coach businesses often focus on helping clients find healthy relationships, pickup artists traditionally have had a more aggressive philosophy aimed at getting clients to “hook up.”

Dating coach services can include one-on-one coaching, virtual coaching, seminars, books and other products, says Donovan. Prices can range from $100 an hour for coaching services to more than $10,000 for group learning “boot camps” and other long-term programs.

Donovan says he has collected information on more than 500 businesses worldwide that offer dating coach services — with almost 350 of those operating in the U.S. And the number of these businesses has surged since 2005, following Neil Strauss’ New York Times bestselling book The Game.

New York City dating specialist John Keegan got his start following a difficult break-up. Newly-single, Keegan made a plan to initiate a conversation with five different women every day for three weeks and ask each for their phone number. The experience led him to launch The Awakened Lifestyle, a dating- and social-consulting service, in 2007.

The Awakened Life founder John Keegan.

The Awakened Life founder John Keegan
Photo courtesy of Brandon Stanton.

“The biggest thing I do is help men really like themselves and have fun being themselves while doing what they were born to do — connect,” says Keegan.

Keegan prefers working with clients in everyday locations, including cafes, bookstores and art galleries, to help clients make connections while in their day-to-day routines. “We can meet interesting people anywhere — on a park bench or even the middle of a crosswalk, or a subway car or in line at the bank,” he says.

Keegan says the majority of his New York City-based customers opt for his six-week program, which includes two-hour meetings two times a week. His fee for the program is $8,000 per client.

http://www.entrepreneur.com/article/220127

The Dating Coach

April 28th, 2011 by Brandon Stanton 

http://www.humansofnewyork.com/2011/04/28/the-dating-coach/

I consider myself a charming individual.  I’ve got a real big smile, which usually shows up in an aw shucks kind of way.  I’m really tall, so I try to be gentle and soft spoken.  I’m good at asking questions.   I’ve got plenty of jokes.   I like people.  They make me happy.  I like to make them happy.  And mixed all together, I think these things generally come across as charm.  But John Keegan—  I didn’t know people like this actually existed.

“You are intimidatingly charismatic,” I told him.
“I do have a special skill,” he said.

———————————————————————————————————————————-

John Keegan is a dating coach.  He makes a living by teaching men how to approach women.  I discovered John on the NY Times website.   A couple years back, the Times profiled John in an article entitled The Ladies Man. In the article, John explains his philosophy toward women.  He claims to date three women every week.  There are 91 comments attached to the article.  The overwhelming majority of these comments are negative.  They include words such as creepy, manipulative, sleaze.

I wrote John an email:  “I think we could have an interesting conversation,” I said.

John was a tough man to nail down.  But after several email exchanges, and a few unanswered voicemails, he finally agreed to meet me in Central Park.  We recognized each other from about 50 yards away.  When John saw me, he started pumping his fist in the air.  I couldn’t help but smile.   When he got closer, we exchanged the customary bro-hug.

“Thanks for meeting with me,” I said.
“Brandon, I need two things.  I hope you don’t mind.”
“What’s that?”
“I need a tea.  And I need to pee.  A tea and a pee.  You think we can make that happen? ”  I laughed.
“We can make that happen.”

And thus John gave the first demonstration of his special skill: instant rapport with absolute strangers.  Preferably— and here’s where he makes his money—with absolutely beautiful strangers.

———————————————————————————————————————-

I imagined that John and I would speak about his philosophy for a couple hours, and then I would request a demonstration.  But that proved unnecessary, because the demonstration began immediately.  On the way into Whole Foods, John stopped to talk with the security guard.  He talked with the cashier.  He talked with the girl who made his coffee.  He crumpled up his receipt and threw it at her.  As we waited in line, he turned around and talked with the girl behind him.


John seemed like a battery that could not hold a charge.  Like he could only survive by constantly drawing energy from his surroundings.  As we talked, he’d constantly stop me mid-sentence, so he could approach a girl.  A random, beautiful girl.  It was so easy for him.  If she shrugged him off, he laughed.  He didn’t care, he was having fun.

“You know why I find you interesting?” I asked.
“Why’s that?”
“Because you take charge of chaos.”  I paused to form my thoughts, then continued:  “This city is so random and chaotic.  There are so many people, and so many opportunities.  But most people just hope that chaos will spin their way.  They hope that they will be in the right place, at the right time, and will meet the right person.  They hope that if they keep with their routine, they will somehow collide with something good.  But you force these collisions.  You collide with everything around you. “
“Wait,” said John.  “Say that last thing again.”
“You force collisions.  You collide with everything around you.”
“I love how you said that.  You are really intelligent.”  John seemed very sincere.  ”I mean seriously, you are like a philosopher.  You are definitely somebody I would like to hang out with again.”

———————————————————————————————————————————

“I normally try to validate a person as soon as I can,” said John.  “Everyone wants to be validated.”

We were walking in Central Park now.  John was stopping a girl every five minutes.   “Excuse me,” he’d say, “I’m sorry to bother you.  But there’s just something about you.”

“Oh yeah?” said the girl.

“Yeah, I’m not sure exactly what it is.  It may be how you carry yourself.  You just have this spark that makes me think you’d be a fun girl to hang out with.  I could definitely see us hanging out. ”

Every time it was something different.  It might be a girl’s smile.  Her t-shirt.  Her way of walking.  If John appreciates anything about a passing female, he stops her, and he tells her.  John stops all types of girls.  Tall girls.  Short girls.  Skinny girls.  Not-so-skinny girls.  Girls he wants to date.  Girls he doesn’t want to date.  He stops girls for one reason only– he loves talking to girls.  And that, more than anything else, is why he is so effective.

“You can’t talk to girls for the purpose of getting a date,” he said.  “It doesn’t work.  I call that outcome dependency, and girls can sense that from a mile away.  I call it taking-energy. If you walk up to a girl with taking-energy, if you want something from her, she’s going to sense that.  You just have to love women, and love talking to women.  The conversation has got to be the end in itself.”

John fixed his eyes on a girl walking toward us.  She was tall, elegant, and wearing a burgundy dress.  He stepped into her path.  “Excuse me,“  he said.  “I noticed your necklace from far away, and I thought: I have got to talk to this girl.  You just seem so elegant.”  They talked for several minutes.  It turned out that she was an opera singer from Belgium.  When the conversation ended, I asked if I could take her photograph.


—————————————————————————————————————————–

With John, I found myself in a role that I’d never been in before– that of the shy friend, standing on the outer edge of conversations, intimidated by the force of my friend’s personality.  When John approached a new girl, I hung back a bit.  I smiled at appropriate times.  I nodded when spoken to.  At times, I courageously ventured into the conversation– if only to show that I too had a personality.  John definitely wasn’t a ball hog.  He’d make several attempts to engage me in the conversation.  My friend and I were just talking about that, he’d say, he’s a philosopher. But it was tough to keep up with his pace.

The presence of such a fearless individual made me uncomfortably conscious of my own hesitations.  But at the same time, it made those hesitations seem more surmountable than ever before.  Seeing John plow through one intimidating social situation after another, these encounters suddenly did not seem so intimidating.  If a girl was cold, or mean, John just bounced off her. Who cares? How could John feel rejected when he wasn’t looking for anything?  He didn’t want a date.  He just wanted to talk.  Often a date came from these conversations, but it was never the aim of the conversation.

When I first began taking street portraits, I was really affected by rejection.  If I really wanted a portrait, and the person told me “No,” it could throw off my whole day.  But I have over 2000 portraits now.  No matter how awesome the portrait, it’s not going to significantly impact my body of work.  So when I approach someone now, I’m not overly concerned with the result.  I’m no longer outcome dependant. I really don’t care all that much if a person says “No.”   And now, ironically, they almost always say “yes.”

———————————————————————————————————–

On the way out of the park, John stopped two British girls.  They introduced themselves as Gemma and Becky.  John joked with Gemma about her Victoria’s Secret bag.  He pointed at her recently painted toenails, and said: “You are the definition of someone who is hot from head to toe.”  It sounds cheesy, I know.   It may even sound creepy.

But that’s the thing.  That’s the whole point.  When you get to be John—when you are giving off that energy, and having that much fun, and not looking for anything else, you can say just about anything:

“I want to hug you,” John said.  “You just look like someone I would like to hug.  Can I hug you?”

I’m still not sure if John did this on purpose.  But after a few minutes, he became focused on Becky, and somehow spun Gemma and I into a private conversation.

“So what’s you guys’ story?” she asked.
“Well, he teaches people how to communicate.  I’m doing a story on him.”
“So that’s what you guys are doing,” she said.  “Going around—talking to girls?”
“Well, kinda.”  I said.  “I mean, he teaches guys to get girls.  But he’s got a good heart.  I came into this expecting he’d be manipulative, but it’s really not like that at all.  He just loves people.  He loves talking to people.  It isn’t just girls.  He loves talking to everyone.”
“I can see that.”
“So what’s your story?”
“Well, I’m visiting from London.  But I think I’m going to come back in September and stay for an entire year.  But I’m worried about making friends.  Do you think I’ll be able to meet people?”    I glanced over at John.  He appeared to be giving Becky some sort of palm reading.  Both of them were laughing.
“I definitely think that’s possible,” I said.  “If you want to meet people you can.”
“Well that’s good to hear,” she said.
“Listen,” I said, “Give me your number.  We should get together before you leave.”
“I’d like that,” she said.

———————————————————————————————————————————–

“John, there is one negative adjective I would ascribe to you.”
“What’s that?”
“You’re exhausting.”

I’ve never met anyone like John.  Honestly, I wasn’t even aware that someone like him existed.  He can engage anyone, at anytime.  Nobody passes by that he cannot choose to make part of his life, if only for a moment.  For most people, the crowd can be intimidating.  It is large, daunting, and impersonal.  But for John, it is intoxicating.  John thrives on the crowd.  It is his drug.  Because no relationship is out of his reach, every person who passes by is a temptation.  The crowd beckons constantly.   It represents endless adventure.  Endless opportunity.  Endless experience.

I think it would be difficult for any single person to compete against that.

As I spent the afternoon with John, I thought back to the 91 comments on his NY Times article.  People attacked him for the shallowness of his relationships.  Three dates a week, they said, what a creep.  Manipulator.  Sleazeball. Having met John, these comments made me mad.   John possesses a unique philosophy: I always try to validate people.  People need to be validated. And quotes like these can make him seem conniving.  But the bedrock of John’s personality, and his philosophy, is a sincere love of people.  Spend any time with him, and you don’t question his heart.  It may just be that his love of people prevents him from adequately loving any single person.

When we finished our interview, I gave John another bro-hug.
“You are a wonderful person,” I said.  After all,  people need to be validated.

And in one of life’s wonderful coincidences, I got home and realized that I’d already taken my best photo of John.
We’d met two months ago, and neither of us realized it:

The Huffington Post Hunter Stuart interviewed me on my thoughts on internet dating.   It’s a three act interview that ends with me saving the world against the machine :  ).

Click Link Below:

http://www.huffingtonpost.com/2010/11/11/gps-dating-apps-phones_n_781852.html

Would love your feedback,

Looking Forward,

John

In this Episode I guide Luke H. Simmons host of Spike Tv’s Man to Man past some limiting beliefs, through a little anxiety, and ultimately into a conversation with an attractive women.  Watch as Luke breaks the ice in New York City’s Washington Square Park.

http://www.spike.com/video/man-to-man-sex-ed/3483932

 

 

I sat down with Spike Tv’s Luke H. Simmons Host of Man to Man in New York City’s Washington Square Park.  Luke had some misinformation on how to meet and connect with women.  Although he plays it up, it’s the sad truth that many men do.  In this interview (Sex Ed) we have a lot of laughs while we break down the right way and the not so good way to attract, connect with, and date the amazing women we desire…

Click on the link to watch the 4 minute clip (part 1 of 2)

http://www.spike.com/video/man-to-man-sex-ed/3483931

Looking Forward,

John

I was recently interviewed by Aimbitous.com. They are an inspirational media site that empowers people throughout the world. The sites founder Scott Annan (author of AIMbitious: A Life of Enlightened Self-Leadership A New Philosophy on Living a Life of Passion, Purpose, and Ultimate Fulfillment) and journalist Caterina Andreano invited me for an depth interview that covers everything from meeting new people to forging powerful positive relationships.

http://www.aimbitious.com/news/relationships/awaken-to-enlightened-relationship

John Keegan Dating Coach Interview:

Everyone knows there’s more to dating than meets the eye, but after you meet John Keegan, you’ll learn that there’s more to a dating coach, too. With a degree in psychology, a dream of acting, and a passion for spiritual books, John Keegan headed to New York City, and, along the way, founded his mission: “to meet, connect and build relationships in more meaningful ways, with new people, in everyday situations.”

His first test subject: himself. His pact was, “I will talk to five women everyday for the next three weeks.” This experiment, among other inspirations, such as reading Eckhart Tolle’s tome, The Power of Now: A Guide to Spiritual Enlightenment, and beginning to see every social interaction as if it were a play, became the foundation for his company the Awakened Lifestyle. John has now worked with hundreds of clients, personally teaching them how to “break the literal pattern,” or unsociable pattern, and how to connect with others.

He believes that the first step toward constructing any relationship is to learn about yourself. “The awakened lifestyle came from that. To connect to yourself, really know who you are and embrace yourself…then you become so easy to connect to,” he says. Only then can you learn about others and begin to have human interactions that lead to something more. His approach as a dating coach is so paramount because rather than trying to teach you immediately how to bond with others, John recognizes the importance of teaching you how to bond first with yourself. Once you truly know and embrace everything that you are, you get over that fear of rejection, and connect with others in new ways, deleting pick-up lines from your style, and integrating in-the-moment communication.

In an age where technology can take away from human interaction, Keegan’s philosophy becomes so important, especially because his advice isn’t restricted to dating. He aims to teach his clients how to interact with everyone–from the cashier at the coffee shop to the cute girl he meets at a bar. Keegan believes that learning to connect with others as people will help to create any desired dating style, and will successfully fill people’s lives with the social interaction and intimate relationships they crave.

Relationships require nurture and patience. Oftentimes, experience isn’t enough, and people need help learning to build relationships and connect with people on a different level, even in everyday situations. That’s why Keegan founded his company. His website offers free newsletters and tips from the dating coach himself, and if you desire a more personal connection, you can work with him one on one. Whether you have successful relationships or not, there’s something to be learned from Keegan’s methodology. After all, the whole process is about learning who you are so you can share mutual understanding and connection with others. But it comes from within first.

http://www.aimbitious.com/news/relationships/awaken-to-enlightened-relationships/

The heart of what I teach is to live in Inspiration and act upon it. New York City can be the most Amazing place in the universe, when you capitalize on all that is around you. It can be the most crushing place in the universe when you do not.
Situational Awareness is key in connecting with people. Understanding the people and energy of the city you live in is imperative. The below Article by Ray Errol Fox captures the very essence of this great city, it’s people, and its endless possibility.

Once a New Yorker, Always…
By Ray Errol Fox
http://sonofthecucumberking.blogspot.com/2009/11/once-new-yorker-always.html

I tell those new to New York there is a point at which you become a New Yorker. It happens either in the fifth or sixth year. Until then, you tell yourself, and try to convince others, you’re visiting or exploring the options, you’re going to school or “just taking in the scene.” According to every self-spun scenario, you’re here until you can go elsewhere.

I tell them, if you’re still here after six years you’re not going anywhere. You’re here because you belong here. Waiters, students, writers, interns—lanky women, eager tyros and wannabes—you’re stuck here. Give up the ghost of coming and going or e-mailing it in. Your adopted city has adopted you, sure as by fiat. You are no longer from anywhere else. You’re a New Yorker.

In New York, you are what you do. In Boston, you are where you went to school. In D.C., you are who you know. In LA, you are what you drive or where you live.

We live fast. It follows that we have to cut through the quick and initially get to know each other in shorthand—in a New York minute. Pass that test and likely as not you’ve made a friend for life, or at least for the life of the party, even if you never see that person again.

No one gives a damn where, or even if, you went to school—you are rigorously schooled daily and nightly by cab drivers, store clerks, waiters and doorman (from all over the world) in this city. Everybody knows someone well enough to suggest making anyone who makes trouble for him regret he did. No one who lives in Manhattan is foolish enough to maintain a car: if you drive and aren’t driven, if you use a car for any other reason than getting to the Hamptons, you’re probably a schmuck.

Once a New Yorker, you can say anything you want in the most public of places, and say it more colorfully, with a sprinkling of New York vernacular. Incomparable entertainer Mark Nadler used to hold court for fans and fellow performers Thursday nights at Sardi’s. Between songs, tinkling on the ivory keys he otherwise tickled or pounded, he would conduct running commentaries on whatever came to mind. One evening, after using a Yiddishism, Mark, originally from Waterloo, Iowa, said, “I’ve started to notice myself using more and more Yiddish words recently. I began to wonder—am I becoming more Jewish? And then it occurred to me. No, I was becoming more of a New Yorker.”

During my sixth year in New York, I was enlisted to write the lyrics for a Broadway show, “The Sign in Sidney Brustein’s Window.” The more I grasped who Sidney was, the more I realized how similar we were, culturally and politically. The audience discovers before Sidney does (if he ever does) that, fantasize as he may about leaving the city of steel and glass, New York, for the serenity of the countryside, he’s not going anywhere. During rehearsals, I discovered that while I had indulged in a similar fantasy, neither was I. Sidney and I were exactly where we belonged. For me, it’s been a love affair with the city ever since.
To Read Click Here:
http://sonofthecucumberking.blogspot.com/2009/11/once-new-yorker-always.html

Looking forward,

John Keegan

Her Taking your Number
The worst thing to do is allow her to take your number. Even though the girl enjoys your company and finds you to be attractive, she’s often says, “Well, I’ll take your number.” Maybe it’s a sign she feels like this is weird, or that she doesn’t want to appear easy to get. Maybe she’s not quite comfortable with you yet. Rather than looking at it as some kind of test, “Resist ye not evil,” once again, and simply say, “Great take my phone number,” then give it to her. As she takes it, say, “Now you call me and I’ll have yours. That’s fair, right?” She’ll usually say, “Okay,” and then you can say, playfully, if there’s more resistance, “One thing I know that my old ma taught me, it’s that it’s the boy’s job to call the girl.” And it IS your job. Once she takes the number, 99.9 out of 100 times, she will not call you. If it comes down to her not giving the number, you can simply just say, “Great, nice meeting you,” give her a hug goodbye, and say, “We’ll leave it up to serendipity.” Once again, you’re light, easy and cool, and, more importantly, you’re practicing this great energy and easiness about it, while learning from it.  

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